Panel Discussion 1: Data-Driven Management and AI Applications for Leafy Green Production (and Climate Control)

Adam Greenberg is the Founder and CEO of IUNU, an agricultural technology company developing AI-driven crop intelligence systems for high-tech greenhouse production. He leads the product development of the LUNA platform, which applies machine vision and AI to automate crop registration, yield forecasting, food safety, and IPM. 

His work focuses on converting plant-level image data into structured, decision-grade datasets that improve forecast accuracy and operational efficiency at scale. IUNU leafy systems are deployed across North America and Europe, supporting commercial greenhouse operators in transitioning from manual data collection to automated, predictive cultivation strategies. As the lowest-cost prototyping system in the industry, this platform has also been applied by many scientists in their selective breeding programs.  

Adam’s interests lie at the intersection of artificial intelligence, controlled environment agriculture, and applied systems optimization, with a focus on measurable agronomic and economic outcomes.

Brian Stancil is the Chief Executive Officer and Co-Founder of Leaficient.

He has spent the last two decades commercializing technologies for a wide range of industries including autonomous vehicles, military robotics, and wearable healthcare systems.

In 2017 he co-founded Lifeware Labs LLC, a wearable healthcare company which has since secured over $10M of funding from the US government and sells telehealth products to professional sports leagues, the US military, hospitals and academic institutions.

Brian holds a M.S. in Electrical and Computer Engineering from Carnegie Mellon University and a B.S. in Computer Science from Virginia Tech.

Dominick DiMucci is a horticulturalist passionate about controlled environment agriculture, specializing in automated mobile gulley systems for leafy green production. He began working in the horticulture industry in 2018 and holds both a Bachelor’s and a Master’s degree in Horticulture from Colorado State University.

Dominick has worked with large-scale hydroponic operations in Colorado, Texas, and Ontario, focusing on improving efficiency, consistency, and output in leafy green production through automation and system optimization.

Frans-Peter has a successful track record in innovation and setting up businesses. He is driven by transforming plant growth into data and actionable insights. His role at Corvus Drone is Customer Cash Officer.

Corvus Drones is a technology company focusing on drones for crop monitoring. The 100% autonomous greenhouse drones monitor crop growth and detect pest & diseases. Growers, young plants producers and breeders around the world use drones in their daily operations. In leafy crops the following applications are in use:

• Growth monitoring from seed to sales
• Diameter measurement (and soon height) to estimate current production volume
• Plant stress detection 
• Gutter alignment check

The leafy green business case is a +2% EBITDA effect by saving labour (cost), less over-sowing and mitigating crop risks.

Mihnea Paraschiv manages international projects implemented by Sigrow. Sigrow is a Dutch ag-tech company specializing in greenhouse sensor technology that growers use to optimize their cultivation. Sigrow's future plans for leafy greens: Sigrow has the ambition that in the future, they will add an AI algorithm for detecting lettuce leaves to their Stomata Camera (thermal camera which measures crop temperature and VPD). They currently have this model for high-wire crops and cut flowers, but not for lettuce.   

Robin Klamer is a technical consultant at Certhon with a focus on climate, energy, and sustainability in controlled environment agriculture. He holds an MSc in Plant Sciences and Plant Biotechnology from Wageningen University & Research and combines crop physiology, greenhouse engineering, and system modelling to design and improve horticultural growing systems.

Certhon designs and deliver complete high‑tech horticultural solutions, including advanced greenhouses, indoor farms, and robotics systems. With more than 125 years of experience and as part of the Denso Group, the company develops and integrates tailor-made solutions that allow precise and automated control of the growing environment, regardless of climate or season. Certhon enables autonomous growing by integrating data with proprietary technologies, including Artemy for automated harvesting, Thevi for yield forecasting, and JSK for climate control. Combining this with data collection of partnering companies, Certhon forms the foundation for data-driven and increasingly autonomous leafy green production.